September 29th, 2005

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Eircom Launches Retail Hosting But Misses The Concept

Eircom launched its own attack on the retail hosting market today with its own “budget” hosting offers. For an ISP it was quite an innovative move but it was easy to see Eircom’s call-centre management mentality at work. The market has moved on and retail hosting is often an impulse purchase or personal recommendation purchase.

The big problem with Eircom’s offering is not the price - that’s relatively on a par with a lot of the retail hosting prices. It is the fact that there is no way to purchase online. The retail hosting business is highly automated and this fact does not seem to have sunk into the minds of Eircom management.

In the last year or so Eircom has turned its hosting business around and is trying hard to regain its number one position that it held a few years ago.

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Written by John McCormac on September 29th, 2005 with comments disabled.
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