http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/ Search Engines, Domains, Statistics and Analysis Tue, 07 Sep 2010 04:30:47 +0000 http://wordpress.org/?v=2.0.4 http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54418 Tue, 02 Jan 2007 07:12:33 +0000 http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54418 Happy new year everyone. Just off to pop a few more paracetemol in the coffee. :) Happy new year everyone. Just off to pop a few more paracetemol in the coffee.

]]> http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54417 Tue, 02 Jan 2007 07:10:43 +0000 http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54417 The difference between MS's approach and that of Google is the key Graham, MS is really adding the domains as an afterthought to the package (typically the software) and this reduces MS's potential market. Google does not seem to have limited its market in such a way. The danger for the smaller hosters in each country is that Google could take over the bottom end of the market from them - these are the domains registered but never used by the clients. Apart from the registration fee, they are almost all pure profit for the hosters and over the past few years, many hosters have built up their businesses on this end of the market. Some are probably not diversified enough into dedicated servers and value added services (AV/Spamfiltering/ high end web development) to cope with a competitor like Google. The difference between MS’s approach and that of Google is the key Graham,
MS is really adding the domains as an afterthought to the package (typically the software) and this reduces MS’s potential market. Google does not seem to have limited its market in such a way. The danger for the smaller hosters in each country is that Google could take over the bottom end of the market from them - these are the domains registered but never used by the clients. Apart from the registration fee, they are almost all pure profit for the hosters and over the past few years, many hosters have built up their businesses on this end of the market. Some are probably not diversified enough into dedicated servers and value added services (AV/Spamfiltering/ high end web development) to cope with a competitor like Google.

]]> http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54416 Tue, 02 Jan 2007 07:05:59 +0000 http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54416 Probably an economy of scale Richard, Remember that Google has a massive mindshare and even if it gets a small percentage of those more opportunistic domain registrants to sign up it is still a potentially huge figure. Most hosters tend to operate in their own country or at least common language area. But Google operates everywhere. Perhaps that's why it outsourced it to transnational hosters like Godaddy and Enom. Probably an economy of scale Richard,
Remember that Google has a massive mindshare and even if it gets a small percentage of those more opportunistic domain registrants to sign up it is still a potentially huge figure. Most hosters tend to operate in their own country or at least common language area. But Google operates everywhere. Perhaps that’s why it outsourced it to transnational hosters like Godaddy and Enom.

]]> http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54415 Tue, 02 Jan 2007 07:03:22 +0000 http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54415 It makes sense to outsource this Michele, Godaddy and Enom already provide these services and Google doesn't have to do much to implement it. This way Google keeps the Google domains within its own registry and the client domains on the other hosters. It is a smart division because Google gets a cut of the registration fees but does not have to really invest in infrastructure or employees. It makes sense to outsource this Michele,
Godaddy and Enom already provide these services and Google doesn’t have to do much to implement it. This way Google keeps the Google domains within its own registry and the client domains on the other hosters. It is a smart division because Google gets a cut of the registration fees but does not have to really invest in infrastructure or employees.

]]> http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54372 Thu, 28 Dec 2006 11:31:18 +0000 http://blog.whoisireland.com/2006/12/27/google-now-offers-domain-registration-services/#comment-54372 I think that Google is pitching for a different market Adam, MS is aiming at the business user market and it is more of a software lock-in than Google's play. If Microsoft starts to pitch the same kind of domain registration, pointing and integration for Hotmail then it could get interesting. This thing might take a few months to get going though - the launch has been relatively low profile. I don't think that the usual press release recyclers even ran anything about it. I think that Google is pitching for a different market Adam,
MS is aiming at the business user market and it is more of a software lock-in than Google’s play. If Microsoft starts to pitch the same kind of domain registration, pointing and integration for Hotmail then it could get interesting. This thing might take a few months to get going though - the launch has been relatively low profile. I don’t think that the usual press release recyclers even ran anything about it.

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