Some of the recent press releases from various companies trying to flog SEO services to large companies would be comical if they weren’t so tragic. Real search engine optimisation involves a lot more than merely looking at what tags and metadata are present in a webpage. One new company trying to flog SEO to the Irish market even sent out its press release before it had its website operational. Another did a survey of what it claimed was the top 100 Irish company websites. Now how would it know? There are at least 200K Irish domains and many of them would get more traffic than some of what are supposed to be the top Irish companies.
WhoisIreland will publish a survey of identified Irish websites dealing their title / keyword / description and other metadata. Spidering the websites is the easy part. This is something that WhoisIreland does anyway to provide the stats on the front page. The hard part is developing an accurate parser because sometimes HTML is not written in a text book format.
A preliminary .ie section is already done. The interesting thing is that there are parked .ie domains but the number is dwarved by the number of active .ie websites. Some interesting patterns are emerging. Some sites use Google Adsense for monetisation but Yahoo’s Publisher Network hardly even registers. There are some 12 .ie domains that are parked on Sedo. Compared to .eu and many other ccTLDs, the .ie ccTLD is more utilised and healthier.